Ultima Hotel Gstaad uses Cloudbeds and Lighthouse to move from market intelligence to action in one connected workflow

Location: Switzerland

Property: www.ultimacollection.com/our-collection/ultima-hotel-gstaad

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"Lighthouse provides the insights we need to make confident pricing decisions, while Cloudbeds ensures operational efficiency and smooth execution. This allows us to focus more on strategy and guest experience rather than administrative tasks."

— Lissette Baez, Ultima Hotel Gstaad

Key insights

The story

Perched in the heart of Gstaad, one of Switzerland’s most exclusive alpine villages, Ultima Hotel Gstaad is a five-star boutique retreat spread across three interlinked timber chalets. Its eleven suites and six private residences, complete with fire-warmed sitting rooms and sweeping mountain views, have earned the property recognition as one of Switzerland’s premier luxury hideaways and a Michelin One Key hotel.

Behind the luxury experience sits a commercial and revenue management team, with Lissette Baez working on pricing strategy, distribution and performance for the property alongside delivering an exceptional guest experience. In a market as competitive as luxury alpine hospitality, getting pricing right without losing time to manual admin is a constant balancing act, one that led the team to bring Lighthouse and Cloudbeds together.

From scattered data to a single source of truth

Before adopting Lighthouse and Cloudbeds together, the revenue and distribution team at Ultima Hotel Gstaad was collecting market data, monitoring competitors and updating rates manually across separate systems. It worked, but it came at a cost. The process ate up significant time and left more room for human error. Without a centralized workflow connecting market intelligence to the platform running day-to-day operations, reacting quickly to market changes was a constant challenge.

That gap between what the market was doing and what the hotel’s systems could act on meant decisions often lagged behind the moment that mattered most.

Two platforms, one connected workflow

What changed wasn’t just having better data. It was having that data flow directly into the systems the team already used to run the hotel day to day.

Rate optimization and pricing decisions are now faster. Market intelligence and rate recommendations are readily available, rather than pieced together by hand. Managing inventory and reservations has become more efficient too, thanks to the seamless connection between revenue strategy and property management operations.The Lighthouse platform’s Pricing Optimization brings the market intelligence and rate recommendations. Cloudbeds’ property management platform handles the reservations, availability and day-to-day operational detail. Neither replaces the team’s judgment. Together, they remove the friction between deciding on a rate and putting it into action.

From reactive to proactive

For a team that once spent much of its day gathering information and manually entering decisions, the shift has been significant. The focus used to sit on collecting data and implementing changes by hand. Now it sits on analyzing opportunities and making proactive calls. Automation, real-time data and streamlined operations together have reshaped how efficiently the team manages revenue and distribution.

The clearest gains show up as improved efficiency, more accurate pricing decisions, reduced manual work and greater confidence in responding to demand. There are fewer operational errors too, and better alignment between revenue management and hotel operations. Exact business figures stay confidential, but the team estimates the integration has cut time spent on pricing and rate management by several hours every week. Reacting to market trends is faster as well.

Favorite features, working together

The two platforms earn their place in the workflow for different reasons. On the Lighthouse side, it’s the market intelligence and competitive benchmarking tools that stand out most. They give the team real-time market data to make informed pricing decisions quickly and with greater confidence in a highly competitive luxury hospitality environment. On the Cloudbeds side, it’s the intuitive, centralized platform. Clear visibility into reservations, availability and operational performance keeps day-to-day management efficient and user-friendly.

That same appreciation extends to how each company shows up as a partner. The team values Lighthouse’s commitment to innovation and data-driven solutions and a team that understands the challenges hoteliers face and keeps developing tools for smarter commercial decisions. She credits Cloudbeds with combining strong technology and excellent customer support, describing how it is designed with hotel operations in mind. Its responsiveness further makes it a trusted partner.

Final thoughts

For Ultima Hotel Gstaad, bringing Lighthouse and Cloudbeds together turned two separate jobs into one connected way of working: reading the market and running the hotel. The team spends less time gathering and entering data, and more time on the strategy and guest experience that a property like this depends on.

Asked whether she would recommend Cloudbeds and Lighthouse to fellow hoteliers, Lissette responds “I would highly recommend it. The combination of powerful market intelligence and an efficient property management platform provides both strategic and operational advantages. It helps hotels work smarter, save time and make more confident decisions that can positively impact revenue and performance.”

She continues, “efficient. Insightful. Seamless.”

Original story on cloudbeds.com: https://www.cloudbeds.com/customers/ultima-hotel-gstaad/