Agency360®

Categories: Business Intelligence

Amadeus’ Agency360® offers detailed tracking into travel agencies and corporate performance, enabling data-driven decisions for hoteliers

Overview

This powerful Amadeus business intelligence tool provides hoteliers with insights into travel agencies and corporate bookings. It integrates data from various sources, including from all three major GDSs, Brand.com, Direct, OTAs, and CRS bookings, enabling hoteliers to analyze market share, revenue, and booking behaviors and patterns. Now with Amadeus Advisor™ the Generative AI chatbot, it provides instant answers to hoteliers’ questions—faster and easier than ever before. It helps revenue and sales leaders to overcome language barriers with multilingual support and spend less time analyzing data, so they can focus more on driving strategy.

Benefits

Agency360 enables confident planning of sales, prospecting, and marketing strategies to optimize agency-driven revenue. By evaluating booking data from OTAs, Brand.com, and GDSs, hoteliers can see demand and customize promotions accordingly.

Amadeus Agency360’s on the books, 12 months forward looking data, which quickly picks up new bookings into your competitive set and market – hoteliers can develop the strategies to grow the business they need. This facilitates improved agency relationships through intuitive dashboards and simplifies the complexities associated with managing multi-property views.

Features

• Identify the companies that are booking you and your competitive set. See corporate associations data down to the PCC (Pseudo City Code) and IATA level.
• Monitor your top accounts to identify leakage and ensure you remain competitive, especially during RFP season.
• Analyse bookings beyond GDS, including the non-GDS filtering and see what sub-channels bring business to your property.
• Gain insights into the type of travel agency bookings, including corporate and leisure accounts, using the Pseudo City Code (PCC) for strategic decisions.
• Get instant answers and save time with Amadeus Advisor chat, powered by Generative AI.

Available in: 243 countries.

Website: https://www.amadeus-hospitality.com/solutions/business-intelligence/agency360/

Listing on cloudbeds.com: https://www.cloudbeds.com/integrations/agency360/